Get ready for yet another social media network on which you must maintain a presence. Just what we all needed ;). A friend who’s very active on Instagram just told me about the new social media network, Vero. He said that all the people he was following on Instagram (i.e. influencers) were flocking over to Vero, so much so that their servers can’t keep up. Social media influencers have been flocking to stake their claims in what looks like a modern day ‘land rush.’ What my friend didn’t tell me was that the first 1,000,000 users to sign up would have free access for life. Anyone after that will pay a small subscription fee. Subscription is their business model, and they promise no advertising, EVER. The app, like Instagram, is only available through iTunes or Google Play.
The company’s manifesto states that ‘The feed is composed of your posts and the posts of people you’re either connected with or people you follow. We don’t curate it, manipulate it, insert advertising in it, or hold back posts. You see what has been shared with you, when it’s been shared with you.’
The manifesto goes on to explain that ‘As a subscription-based service, our users are our customers, not the product we sell to advertisers. Our subscription model will allow us to keep Vero advertising-free, and to focus solely on delivering the best social experience instead of trying to find new ways to monetise our users’ behaviour or tricking them back into the app with notifications.’
Unlike Instagram, links will be available and companies can also post on it, but they will have to pay if they include a ‘buy now’ link.
There have been several rather good articles published on Vero of late, so I’ll just curate a few of them here for you:
Article in Fast Company (Feb. 26, 2018).
Article by Roger Bryan (Founder at Results.io) in the Huffington Post (Jan. 11, 2018)
Article by Faima Bakar in Metro UK (Feb 26, 2018).